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Finding Gold
Persuasive Words: The Words That Guide Minds — And How To Use Them
By Michael Lovas
October 1, 2005
If you read my articles, you already know that every article gives you tools and skills you can begin to use right away. This article contains one of the most requested tool I've ever shared with you. It is the list of the most persuasive words you can use. Now, there's a warning and disclaimer that comes before the list. You will probably misunderstand and misuse the words.
I find these words particularly fascinating — mainly because most people fail to understand them. The common misunderstanding is that by merely using these words, they will somehow hypnotize the listener (or reader) into following your command. Excuse me while I hide my face and guffaw. Because I'm a Clinical Hypnotherapist, people consistently think that I have a secret verbal code that unlocks minds and turns listeners into willing buyers. Not. Mostly, that's not true.
The power of the words in this article is that they help people pay attention to you during the middle part of your presentation, seminar or conversation. Remember these numbers: 100, 10, 70. People will remember 100% of what you say in the beginning. Then, their attention is diverted to their own daydreams and internal dialog. That's when their attention sputters, and they remember only 10% of what you say. That's a dismal dilemma! You need them to remember the middle of your spiel.
The solution, just use the words in this article. They will stop the listener's mind from wandering, then refocus it back to the topic at hand — you. When that happens...when you use these words effectively, the listener will hear and remember 70-100% of the middle of your program. It's just a simple implementation of basic psychology.
By using these words, you can become more persuasive and motivational during your conversation. Want people to remember more of what you say? Use the following words:
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Abolish Accelerate Achieve Act Adopt Align Anticipate Apply Assess Avoid Boost Break Bridge Build Burn Capture Change Choose Clarify Comprehend Confront Connect Conquer Convert Create Cross Decide Define Defuse Deliver Deploy Design Develop Diagnose Discover Drive Eliminate Ensure Establish Evaluate Exploit Explore Filter Finalize Find Focus Foresee Gain Gather Generate Grasp Identify Ignite Illuminate Implement |
Improve Increase Innovate Inspire Intensify Lead Learn Leverage Manage Master Maximize Measure Mobilize Motivate Overcome Penetrate Persuade Plan Position Prepare Prevent Profit Raise Realize Reconsider Reduce Refresh Replace Resist Respond Retain Save Scan Segment Shatter Shave-off Sidestep Simplify Solve Stimulate Stop Stretch Succeed Supplement Take Train Transfer Transform Understand Unleash Use Whittle-down Win |
For just a minute look back at that list and recognize the words that are not in it. They are words such as read, think, try, contemplate, calculate, figure and ponder. Why would those words be excluded? Because they request inertia, rather than movement. They invite the listener to go mental and begin daydreaming, rather than proactively paying attention to you. Persuasive language is all about getting people to start their engines and keep them revved.
Like I said, the purpose of this list is to add energy to the middle section of your presentation or conversation. In essence, they are truly words that guide minds. Use it in good health.
Now, when you want to learn more about how to read and connect with your target market, prospects, clients, coworkers — even friends and family members — give me a call. This is my life's work.
MICHAEL LOVAS is the author of ten books, three columns, and a thousand articles on Professional Credibility and the Psychology of Communication in the financial industry. He's the co-founder of AboutPeople and the founder of Credibility Marketing.
Michael speaks at conferences and seminars in Canada and the US. He is an inspiring trainer and coach who helps advisors improve their businesses. He holds three prestigious certifications: Licensed Master Practitioner of Neuro-linguistic Programming (NLP), Licensed Trainer of NLP; and Clinical Hypnotherapist. They make Michael an expert at helping financial professionals succeed at a higher level by building more meaningful business relationships.
AboutPeople Books:
- (NEW) Questions Are the Answer! - A guide for using questions effectively in sales conversations
- (NEW) Axis of Influence! - How credibility & likeability intersect to drive success!
- (NEW) Words that Sell - The language of psychological marketing & selling
- Face Values - How to read people and connect with them in less than 3 minutes!
- The Boomer Report - The financial advisor's guide to understanding the boomer mind
- Presentation Magic - How to gain a psychological advantage in your seminars and sales presentations
- The 5 Levels of Rapport - How to create a meaningful connection with people who are important to you
- Magnetic Connections - Consultative selling for financial professionals
- IDENTITY - How to create and deliver the most important statement of your business life
- Inside the Mind of the Senior Market
- Beyond Wave Marketing - How to add credibility to your relationship marketing
Find AboutPeople books at: www.aboutpeople.com
Michael Lovas, C.Ht.
AboutPeople
(509) 465-5599
1503 E. Riverview Dr.
Colbert, WA 99005
www.aboutpeople.com
