Finding Gold

Tips and Strategies to Help You Excel in the Financial Services Market

This month's topic:

The Myth of Client-Focus
Michael Lovas and Pam Holloway

Recent Topics:
The Myth of Client-Focus
July 2010
Marketing Therapy - Just lie back and relax...
June 2010
The Producer's Guide to Asking Questions
May 2010
Questions - The Shortest Path from Prospect to Client
April 2010
How to Build Your Credibility
March 2010
Credibility's Impact on YOUR Bottom Line
February 2010
How to Use Social Media in Your Business
December 2009
Psychological Analysis of Your Marketing
September 2009
How Contrarian Logic Makes Sales for You
August 2009
Words that Sell - How to Use Psychology in Your Marketing and Selling
July 2009
The Secrets of Marketing Psychology (Part I)
June 2009
You've been replaced by a cartoon!
May 2009
8 Ways to Distinguish Yourself in a Challenging Market (Part II)
April 2009
8 Ways to Distinguish Yourself in a Challenging Market (Part I)
March 2009
The Worst Mistake in Selling Financial Services
January 2009
Fighting for Success! The “Special Forces” Approach
December 2008
Yours - Free!
November 2008
First-Impressions of Credibility - Part One
October 2008
12 Ways to Screw Up Meetings -- And How to Fix Them
September 2008
HOW to ask for Referrals, the 6-Step Referral Process
July 2008
Science and the Quest for Referrals: WHEN to Ask for Them
June 2008
What Advisors Want, Or, Shooting at the Wrong Target
May 2008
Credibility Strategy - Part Two
April 2008
The Credibility Process
March 2008
How to Increase Trust with A-Level Clients
February 2008
Your Credibility Strategy
January 2008
The Value of Credibility
December 2007
Credibility Characteristic # 3: Relevance
October 2007
How to Gain Credibility in Cold Calling
September 2007
How to Pick Leaders -- And be consistently successful at it!
August 2007
How to Demonstrate Your Credibility
July 2007
The 3 Cs of Credibility
June 2007
Fast Track! How to Improve Your Credibility — Now!
May 2007
Credibility Marketing in 2007
April 2007
How to Become More Likable
March 2007
Beware of the Amateur Coach! or, how to spot a faux in the hen house
January 2007
How to Develop Charisma in 3 Simple Steps!
December 2006
Where Coaching Fails
November 2006
All Questions Answered - What's the value of values to your clients?
October 2006
Getting New Clients? How to read and connect with new prospects
September 2006
Imagine Your Target Market is Dead!
August 2006
Why Boomers Do What They Do
July 2006
The Worst Problems in Business!
June 2006
Consultative Selling — Strategy and Tactics for Financial Professionals
May 2006
Inside the Mind of Decision Makers
April 2006
Consultative Selling and Baby Boomers
March 2006
Financial Industry Observations & Trends
February 2006
The Fool-Proof Formula to Guarantee that Every New Year's Resolution Comes True! (Part One)
January 2006
Sex and Marketing: How they are similar in the financial industry! (Part Two)
December 2005
Sex and Marketing: How they are similar in the financial industry! (Part One)
November 2005
Persuasive Words: The Words That Guide Minds — And How To Use Them
October 2005
The Absolute Essentials of Consultative Selling
September 2005
The Weak Spot in Consultative Selling
August 2005
The Science of Questions
July 2005
Building Trust through Stories
June 2005
The Most Perplexing Question For Advisors (And the answer...)
May 2005
Investor Psychology (Part Two) Reading Minds and Beyond
April 2005
Question-based Selling — What to Use, What to Lose
March 2005
An Anatomy of Failure - Or, Why People Don't Buy from You?
February 2005
How to Master the Art of "Reading People"
January 2005
How to Discover the Value of Values
December 2004
The Client-Centric Advisor — Fact Or Fiction?
November 2004
Relationship Manager — Fact or Fiction. Or, "Oh Brother, Who Art Thou?"
October 2004
Investor Psychology (Part One) "Oh Brother, Who Art Thou?"
September 2004
Your Decisions: Ethical or Manipulative?
August 2004
Why People Don't Buy From You
July 2004
Ethical Behavior In The Financial Industry — True Or False?
June 2004
How to Recognize Who Will Buy, and Who Will Waste Your Time
May 2004
Credibility Marketing (Part Two)
April 2004
Credibility Marketing (Part One)
March 2004
The Client-Focused Practice — It's All About People
February 2004
The Universal Strategy: How To Find Greater Opportunities
January 2004
How to Distinguish Yourself in a Crowded Market Step Number Two — How to Answer the Primal Question, "What Do You Do?"
February 2003
Financial Seminars: Why They're Terrible and What to Do About It! (Part Five — 3 Ways to Get Through to Your Audience)
January 2003
Who Are the Creative Professionals?
February 2002
Who Are the Decision-makers?
January 2002
How People Make Buying Decisions (and how we stop them)
February 2001
How to Influence Your Clients
January 2001
Creating a Credibility Culture: Six Solutions for Managers (Part One)
February 2000